Analytical Insight

Challenging assumptions, probing into strategic gaps, uncovering “derailers,” identifying misalignments between an organization’s or individual’s goals and the ability to execute — these approaches are all part of the process to confront conditions that thwart success.

Aleen is experienced with proven tools for assessment and organizational development, including DiSC, Hogan Index, Barrett Cultural Transformation Assessment, HumaNext EQ and Critical Conversations, and Lencioni’s Five Dysfunctions of a Team. She uses these tools in conjunction with customized analysis to quickly pinpoint synergies and flashpoints that will either hinder or accelerate performance and business transformation.

Empowering Motivation

Aleen brings tremendous energy to her clients. But what many appreciate most is her ability to inspire answers and solutions that come from within clients themselves. Her approach to partnership demonstrates intellectual reciprocity, and she always looks first to the client to set the agenda.

About Aleen Bayard

For nearly 20 years, organizations and individuals have been leaning to Aleen as a go-to partner. She combines a rare mix of consulting expertise, academic rigor and personal development approaches to inspire and guide clients through career-changing — and life-changing — transformations.

After launching her practice in 1998 (branded as MarketZing) with a focus on business and marketing strategy, Aleen recognized that in order to accomplish these external goals, clients needed to attend to internal dynamics. Undefined values, ineffective communication and other internal roadblocks were impairing effective leadership and work teams.

Taking a new direction with her practice, she earned her master’s degree in Learning and Organizational Change from Northwestern University to anchor her consulting approach in academic rigor and proven theory. She is an adjunct instructor there and at The University of Chicago Graham School.

Aleen earned her B.A. from Stanford and an M.S. from Columbia University.

Walking her talk, Aleen has participated in a wide spectrum of transformational courses and programs including Landmark Education, Women Within, Crossroads Institute and Inner Journey.

Aleen has been active in a number of organizations and currently serves on the boards of the Stanford Club of Chicago and the Rivendell Theater Ensemble.

Tapping into her expertise focusing on organizational leadership in corporate and not-for-profit settings, Aleen is also the founder of Footprint Partners, a sister practice that addresses leadership, change management and culture in the context of corporate social responsibility and sustainability. Footprint Partners is nationally recognized as an expert in sustainability strategy, governance and communication.